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UK regulator to investigate Pornhub parent company for alleged age verification failings

September 23, 2026 · The Record · Severity: MEDIUM

In May, Pornhub began using a new age assurance process to verify some users’ ages, according to an Ofcom press release. The new method relies on signals from Apple that suggest under 18s in the UK “may have completed Apple’s age checks,” the press release said.

Key Takeaways

  • A UK regulator is investigating Pornhub's parent company for alleged data protection violations, adding to growing regulatory scrutiny of adult content platforms.
  • The investigation focuses on whether Pornhub's data handling practices comply with UK data protection requirements and user consent obligations.
  • Adult content platforms face increasing privacy regulation scrutiny, and all organizations handling sensitive user data should ensure robust consent and data protection practices.
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